Raindance Advertising LLC
Raindance Advertising LLC
100 South River Road
Fox River Grove, IL 60021
phone: 847-516-1164
fax: 847-516-9341
Email: sharon@raindanceadvertising.com

Back in the spring of 2002, three friends in advertising got together and threw around the idea of forming their own agency. They believed they could do advertising that was better, faster and cheaper than the big agencies where they had worked for many years. The idea was to work virtually, so they could be 24/7, charge cheaper rates, and turn ads around in days instead of weeks. This was their plan, and in a matter of weeks, Raindance Advertising LLC was born.

Not everyone was overly optimistic. Jim Kirk of the Chicago Tribune wrote:
"Despite the sluggish economy and mixed results of other start-ups, three agency veterans are together hanging out their own shingle."

Well, it turns out that our timing and strategy of better, faster, cheaper were not so bad. A year after we hung out that shingle, we had $1.3 million in billings and a client list that included Pepsi, Discover Card, Harley-Davidson Financial Services (HDFS), Eaglemark (the aviation division of HDFS), Easter Seals, and Crain's Chicago Business.

The secret of our success.
Unlike other agencies that specialize in one area of advertising, we have had experience and success in all mediums, from print to TV, direct mail to the Web. However, what really makes us different is the thinking that we bring to the table. We pride ourselves on being as strategic as we are creative, designing advertising that gets results. But don't just take our word for it . . .

I can always count on Raindance to deliver advertising that is strategically sound and creatively fresh. Their range always impresses me."
Director of Corporate Marketing, HDFS

"Raindance brings great value to any project we throw their way. They ask a lot of questions and then execute strong advertising that gets a response."
Senior Manager, Discover Card

We specialize in creating advertising that gets results. Whether it's attracting new customers or strengthening
a brand, we have the experience, imagination and resources to "make it rain" for our clients.

In order to get the conditions just right for making rain, we ask our clients to join us in a little "dance" at the outset
of every project. It's nothing more than a few simple steps that we've found often leads to great advertising . . .

Before we show any creative to clients, we put it through our "Is this going to work?" test. Of course, we never know for sure if an ad is going to work the way we think it will. But experience has shown us that if the creative passes our little test, chances are good that it's going to work well and get results. So, how does creative pass the test? By getting a "yes" answer to each of these three questions:

Is it compelling?
Is it unique?
Is it relevant?

Check out some examples of Raindance creative that passed this test and went on to make rain for our clients. Keep in mind that this is a small sample of what we've done just since starting Raindance. If there's something you don't see here, chances are we have it in our portfolios. Just give us a call or e-mail us with your request. Meanwhile, click on a category above to see some of our work.
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