Streng Design

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Streng Design
244 West River Drive
St Charles, IL 60147
Tel: 630.584.3887
Fax: 630.584.1695

Company History
Rick and Robin Streng founded Streng Design & Advertising in 1985. Initially established as a two-person creative studio, Streng has grown into a full service agency, specializing in graphic design, branding, web marketing, and print production.

Streng has a strong reputation for providing excellent service, developing positive working relationships, and delivering strong creative solutions. We have a wide variety of clients, ranging from international business and financial institutions to local and regional manufacturing companies and healthcare organizations. Several of our clients have been with Streng since its inception 25 years ago.

Community Involvement
Streng is a strong member of the Fox Valley Community. Our charitable contributions and pro bono work with local institutions like the Downtown St. Charles Partnership, Lazarus House, Tri-City Family Services, Living Well, Delnor Auxiliary and St. Charles North High School, demonstrate that we are involved in our community on a meaningful level. And we like to align ourselves with others that support our community as well.

Capabilities

Graphic Design
At Streng Design, we reject the notion that form and function are at odds with one another. Streng specializes in dynamic and attractive design solutions that enhance your brand rather than overpowering it. Brochures, logos, websites, and all of your sales tools are designed to direct the customer's eye, punctuate the many benefits of your company or product, and then let the value of that product do the selling. Beautiful AND functional design is what has kept Streng in business for nearly 25 years.

Identity / Branding
Brand recognition is foundational in any marketing effort. You want your customer to equate your product or service with the image of only one company-yours! This usually begins with a strong logo or trademarked identity, but promoting a genuine brand image involves a great deal more. Branding is about creating a cohesive image and message throughout your marketing communications, so that your brand is reinforced in the minds of your clients with every sighting of your logo, every order from your catalog, every search of your website and every brush with your brochure.

Interactive Media
Whether for Internet distribution or delivery on CD/DVD, sales and training media that invite the customer to participate in the dissemination of information will always be more effective than simply expecting them to read volumes of text. Streng integrates graphics, audio, video and text into an interactive experience that highlights the value of your business or product to the consumer. Your presentations, training modules, and product pitches can all attain a new level of interest and retention in the mind of the viewer.

Photography
Streng Design works with a variety of professional photographers, all local and readily available to meet your tight deadlines. We art direct the photo shoot, hire talent and obtain props as necessary. When images require more work, from color adjustments to editing, whether simple or extreme, our designers are among the best photo retouchers in the industry.

Illustration
In the age of the digital photo, the illustrated image is not as prevalent as it once was, but sometimes nothing else works quite as well. We do a great many pieces of line art for catalog products and instruction manuals, where photography just cannot define the process or product as well as a drawing can. And colorful spot illustrations add interest and reinforce concepts in newsletters and direct mail pieces.

Catalogs
Why do catalogs get a special place in the capabilities section of the Streng Design website when few other print materials do? Because catalogs are a breed unto themselves. The graphic design of a catalog is a brief and often minor concern. The nuts and bolts of making a catalog work involve intense levels of organization, both in the creation of the catalog, and within the structure of the finished product. Streng currently handles catalogs as large as 1200 pages, and in as many as a dozen languages, outsourcing translations and proofing of foreign languages to trusted partners in the field.

Fulfillment
Sometimes the printing of your project is only one part of the end game. You may simply need a promotional piece folded and stuffed into envelopes and addressed for mailing. Streng partners with printers and mail fulfillment houses that specialize in the process. Even if you have an entire package of items that need to be collated, bound, arranged, shrink-wrapped, boxed, addressed and delivered to the post office, simply provide your mail database and Streng will take care of the rest.

Web Development
The power of the Internet for marketing your company cannot be overstated. Nearly one third of all customers choose to shop online rather than going to department stores. And when trying to locate a specific service, people are more likely to turn to an internet search engine than thumb through the yellow pages. Streng Design has been developing websites, email marketing programs and internet shopping application for more than ten years. We specialize in dynamic content management, providing the client with the tools to access and update website images and data. Many Streng clients also take advantage of our email marketing engine. We compose text and graphics into html "eBlasts" that grab your customer's attention and then link them back to your website with a call to action.

Tradeshow / Display Graphics
From the smallest directional signage to the largest graphic installations, Streng Design develops large format display graphics for the majority of our clients. Posters, banners, table skirts, tradeshow booths, indoor and outdoor signs, graphic wallpapers, vehicle graphics and everything in between are created and managed here in our offices. We direct the process from concept through completion.

Package Design
Your packaging is part of your brand, and Streng Design keeps this fully in mind, whether we're creating a product label or a complex, multipart box. We work directly with packaging manufacturers to design the concept from die line through testing, or we can make the most of updating your current packaging to the specifications you've already acquired or have been using successfully for years.

Video
Whether you're looking for a brief product demo for your website or a 30-minute infomercial for broadcast television, Streng Design has the resources. We bring together the talent that is required to create your video or DVD package, from writers and producers, to editors and professional on-screen or voice-over talent, and finally into media replication and fulfillment.

Marketing / Advertising
It is sometimes said by marketing professionals, "Advertising never sold anything." That may be an overstatement, but the point is that the central purpose of an advertisement is to reinforce your brand. Reinforcing that brand awareness through advertising is just one facet of what Marketing is all about. Marketing, to paraphrase the American Marketing Association Board of Directors, is the process of communicating what you have to offer that is of value to a potential client. Streng Design works with our client to create a marketing plan, which may include, but is not limited to, advertising, branding, tradeshows, press releases, media placement, trial offers, direct mail, email offers, catalogs, market research, and delivery of collateral materials of many varieties, all with the focusing on providing value to your customer. Value is what brings them in, value is what keeps them coming back.

Print Management
From the smallest sheet fed project to the largest 1000-page web press catalog, Streng Design can manage and guide your printed materials right through to delivery. After more than two decades in this business, we know which printers excel at which types of projects, and Streng can further put your mind at ease by making on-site press checks during the print run. Our long-term relationships with some of the best printers in the industry allow us to obtain better prices than our clients could obtain by directly outsourcing printing themselves.

©1985-2009 Streng Design & Advertising