Wasserman Advertising

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Wasserman Advertising
666 Dundee Road Suite 1103
Northbrook, IL 60062
Phone: 1-800-701-8885
email: sales@controlthecustomer.com

Wasserman Advertising

Exclusive automotive advertising agency specializing in print. Our original "custom-made" creative is focused on a strong CALL TO ACTION. We believe in price-leader advertising that allows the dealership to control the customer and maximize gross profit. Our newspaper ads are geared towards motivating the consumer to call or visit the dealership-today.

Old Fashioned Way of Thinking

Remember the old days of selling cars when your salespeople were trained to control the customer. Nothing has changed except grosses are down. Grosses are down because dealers no longer try to control the customer. Excuses like “the internet” are used to explain the erosion of profit. The truth is, too often, “the internet” has hurt profits because the customer controls the purchase process. Take it back by controlling your message! That’s where we come in.

Internet

The internet is the single biggest factor to lost gross. Your customers roam free through your entire inventory and never talk to a salesperson. Dealers need to control the type of information on their website. Giving away all your gross with an “internet competitive price” is not an effective way to sell vehicles. Instead, your website and your 3rd Party offers (autotrader.com) should prompt the customer to visit or call the dealership-TODAY.

We can provide simple solutions as part of our overall marketing effort. We can work directly with your web-hosting company, at no charge, to assure that your information is consistent with your other marketing. For those smaller dealerships who need a web-site, we can create a domain name and an internet presence for under $500.

© 2005 Wasserman Advertising